From his mesmerizing footwork to his signature smile and ‘Shaka’, Ronaldinho is everyone’s favorite football player. The 10R “City Collection” from Nike Football honored the Brazilian who made football fun again with a special edition boot for each of his first four stops along his club career: Gremio, Paris Saint-Germain, FC Barcelona, and A.C. Milan.

The coolest thing about working at Nike WHQ? The brilliant minds behind the products were just a quick campus bike ride away. To give their work the spotlight it deserved, I conducted the interviews and worked with my designer partners to bring the story to life.

Some eComm work, before and after implementing our new visual identity.

Featured page for the Mat Fraser collaboration art collection from Ikonick.com

Cristiano Ronaldo’s amazing skills have taken him from a small island off Portugal to the top of the game. Each special edition boot marks a moment throughout his astonishing career. The Chapter 7 boot signifies Cristiano’s current status as football’s GOAT.

There’s a lot more to Sneaker culture than sporting clean laces. So when my buddy Chase was out on vacation, filling in for him meant being more obsessed than the Sneakerheads. And thus began the rabbit-hole of internet research.

Na na na na na na na na na na na na na na na na, BATMAN! For Rocksteady’s game launch centering around the fearful antagonist Scarecrow, I wanted the copy to reflect the nature of the game. When email recipients tapped the CTA button, Scarecrow’s fear toxin was released, revealing a secret message in the copy.

My first radio script, aided in part by my then creative director Joe Quatrone. This aired a mile above sea level on the airwaves of Colorado.

What began with an afternoon of boredom, a discarded piece of butcher paper, and a black Sharpie turned into an ongoing practice of psychedelic calligraphy of song lyrics, poems, and passages.