• Portfolio
  • About
  • Qualifications
  • Contact
  • F&F Blog
  • ???

Fastidious & Furious

Hi, I'm Zack. I write things. Welcome to my site.

  • Portfolio
  • About
  • Qualifications
  • Contact
  • F&F Blog
  • ???

Batman: Arkham Knight

Na na na na na na na na na na na na na na na na, BATMAN! For Rocksteady’s game launch centering around the fearful antagonist Scarecrow, I wanted the copy to reflect the nature of the game. When email recipients tapped the CTA button, Scarecrow’s fear toxin was released, revealing a secret message in the copy.

Batman Toxin
Batman Toxin

Any words, sentences, and phonemes herein are the creations of Zack Hyneman, often in collaboration with his creative teammates, and are the property of the clients for whom they were written. (Although if you really want to get technical, they kinda belong to Professor James Murray and Dr. William Chester Minor. Who are they? God, read a book once in a while.)